Dr. Thong Jun Zhou
junzhou@umpsa.edu.my
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IJAZAH KEDOKTORAN (DOCTORAL DEGREE)(2024)
Pengurusan
Universiti Malaysia Sarawak
IJAZAH SARJANA (MASTERS DEGREE)(2021)
Pengurusan
Universiti Malaysia Sarawak
IJAZAH SARJANA MUDA (BACHELOR DEGREE)(2018)
Pemasaran
Universiti Malaysia Sarawak
Biography
Thong Jun Zhou, MIMM is currently a Senior Lecturer at Universiti Malaysia Pahang Al-Sultan Abdullah (UMPSA), where he contributes to academic excellence and innovative research. He holds a PhD in Management from Universiti Malaysia Sarawak (UNIMAS), where his study was situated at the intersection of tourism, management, and marketing. He is a professional member of the Institute of Marketing Malaysia (IMM), the national body representing sales and marketing practitioners in Malaysia. IMM is affiliated with the Asia Marketing Federation (AMF) and the World Marketing Association (WMA), extending its members' professional network across the region.
His primary research interests span digital marketing, artificial intelligence, e-commerce, consumer behavior, and ecotourism development with mixed method approach, reflecting his commitment to advancing knowledge in these dynamic fields.
Current Progress
Expertise
| No | Code | Subject |
|---|---|---|
| 1 | BPN2032 | FUNDAMENTALS OF MARKETING |
| 2 | UGE2002 | TECHNOPRENEURSHIP |
| 3 | BPF1333 | PRINCIPLES OF MARKETING |
| 4 | UGE1002 | ENTREPRENEURSHIP |
| 5 | BPC1113 | PRINCIPLES OF MANAGEMENT |
| 6 | BPC1133 | PRINCIPLES OF MARKETING |
| 7 | BPN1013 | PRINCIPLES OF MANAGEMENT |
| No. | Title | Role | Start Date | End date | Agency | Grant Amount(RM) | Status |
|---|---|---|---|---|---|---|---|
| 1 | Feasibility Study On Readiness For Smart Farming Adoption Among Farming Communities In Pahang, Malaysia | Leader | 01-FEB-2026 | 31-JAN-2028 | GERAN DALAM | 31,500.00 | On-Going |
| 2 | Sustainable Agri-Entrepreneurship Through Machine LearningBased Soil Quality Prediction In Pineapple Cultivation | Member | 01-FEB-2026 | 31-JAN-2028 | GERAN DALAM | 34,200.00 | On-Going |
| 3 | Empowering Rural Food Security In Kg. Marhum (Kuala Pahang), Pekan: A Smart, Sustainable Poultry Project Integrating Iot, Green Energy, And Effective Project Management | Member | 28-DEC-2025 | 29-NOV-2026 | INOVASI SOSIAL UNIVERSITI | 20,000.00 | On-Going |
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* Data sehingga 11 April 2019
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